Show Date: 03/16/08 Topic: Public relations
Special Guest
David Meerman Scott
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Julia Hutton
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This Week's Topic: "Good PR: Spin Your Way to Success"
Compared to advertising, public relations is relatively inexpensive, but is it effective? How can PR help your business? Join us as we discuss press releases, advertorials, speaking engagements, interviews, blogs, and other ways for you to get the word out about your business. If you have limited funds for marketing, you don't want to miss this show!
David Meerman Scott, Thought Leadership and Viral Marketing Strategist, and Author, "The New Rules of Marketing & PR"
You've tried all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. Your existing customers love your products, but the media doesn't seem to care. Your big budget marketing and PR programs just aren't working. So how do you get noticed in a crowded marketplace?
Julia Hutton, CEO, Orca Communications
Orca Communications Unlimited, LLC is a stand-out public relations agency known for its national coverage! Our philosophy is to take on only clients we believe in. Our team of Publicists is creative and savvy and our extensive media background gives us a leg up when generating press coverage. Bottom line; we know how to make any person or company newsworthy. Orca delivers incredible results, each and every time. We offer full-service, individual PR campaigns tailored and custom to a company's goals. We also produce the Best Products Media Guides: affordable group PR campaigns aimed at national press. Join the spotlight!