Show Date: 03/09/08 Topic: Advertising
Special Guest
Luke Sullivan
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Ray Hall
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Listen Now Hour 1
Listen Now Hour 2
This Week's Topic: "Miracle Advertising Techniques"
Advertising options seem almost endless, but what's the best return on your advertising dollar? We think radio is the only real choice but we mght be a little biased! Tune in for tips, tricks, expert advice, and even some fun banter about ads we love to hate.
Luke Sullivan, Group Creative Director, GSD&M, and author of "Hey, Whipple, Squeeze This"
In the third editionof his irreverent bestseller, veteran copywriter Luke Sullivan returns with an updated version of his warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is both an insider's guide to coming up with great ideas as well as an unapologetic send-up of everything in the industry that kinda sucks. Readers will get good advice on how to think creatively as well as write good ideas for print, TV, radio, outdoor, and the Internet, all while Sullivan regales them with some hilarious industry war stories.
Ray Hall, Chairman/President/CEO, ImTwice.tv, Inc.
ImTwice.TV is the premier broadcaster of urban themed dramas, comedies, Latino based entertainment and new series available for viewing 24/7 on the internet. The company will sell banner ads, rich media text links, blog ad space, 234 (30) second commercials.