Show Date: 02/03/08 Topic: Affluent Clients
Special Guest
Matt Oechsli
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Ellie Shapiro
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Listen Now Hour 1
Listen Now Hour 2
This Week's Topic: "Hey Big Spender!"
Let's see...a few tickets to the Super Bowl, or a new car? Hmmm...what to do? For some people, it's not a question, it's a shopping list. So this week we'll be talking about doing business with the upper class. Does your business target these customers? What are the advantages and disadvantages of kissing those platinum hinies?
Matt Oechsli, President, The Oechsli Institute
Want more affluent clients faster? Let the secrets of attracting and keeping wealthy clients in this step-by-step guide show you how. Based on our 2004 Affluent Purchase Decision Research, here are the 12 Commandments of Affluent Selling - the Do's and Don'ts of initial contact, the sales presentation, and critical service issues.
Ellie Shapiro, Realtor, Coldwell Banker
Ellie Shapiro and daughters Karen and Sue share the enthusiasm for luxury real estate that generates results. For decades, Ellie has been an award winning real estate professional. Today, the mother/daughter trio are a team committed to carrying on the Shapiro tradition of excellence in the buying and selling of luxury homes.