Lon Safko is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc.

Lon is also the co-author of The Social Media Bible. The Social Media Bible is specifically designed for business people…with key insights and case studies that demonstrate the powerful change Social Media is having on the professional landscape. While the book is for every level of user, it is geared toward those with little to no experience, so as to remain accessible to all. Experts don't count yourself out yet! It is also organized as a reference guide, and is a great tool for clients.